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Your selections:
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
- Barari, Mojtaba
“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
- Cheung, Man Lai, Leung, Wilson K. S., Aw, Eugene Cheng-Xi, Koay, Kian Yeik
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